Team led by ex-Google employees launches new search engine

Menlo Park-based start-up Cuil Inc., which was founded by former Google employees Anna Patterson and Russell Power and ex-IBM man Tom Costello, has just entered the search market with a new engine that is claimed to be the “world’s biggest.” Cuil (pronounced ‘cool’ and meaning knowledge in Irish) is said to feature a new approach to search that will provide users with organized and relevant results based on Web page content analysis.

“The Web continues to grow at a fantastic rate and other search engines are unable to keep up with it,” said Tom Costello, CEO and co-founder of Cuil. “Our significant breakthroughs in search technology have enabled us to index much more of the Internet, placing nearly the entire Web at the fingertips of every user. In addition, Cuil presents searchers with content-based results, not just popular ones, providing different and more insightful answers that illustrate the vastness and the variety of the Web.”

In short, Cuil’s features include:

  • Biggest Internet search engine – over 121 billion web pages, 3 times more than Google and 10 times more than Microsoft.
  • Organized results – Cuil’s magazine-style layout separate results by subject and allows further search by concept or category.
  • Different results – unlike other search engines, Cuil ranks results by the content on each page, not its popularity
  • Complete privacy protection – Cuil does not keep any personally identifiable information on users or their search histories

For starters Cuil is optimized for American English but support for major European languages is planned for later this year. It interesting to see another player step up to take on Google and other search giants but Cuil will have a hard task in convincing web surfers that it can be the search engine of choice. But, it’s off to a promising start.

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